23 November, 2020

Model Town

The new IIMs find their feet cracking social issues, thereby creating a nichec

Sanjoy Ghosh
Model Town
outlookindia.com
-0001-11-30T00:00:00+05:53
Three years ago, Indore’s cobbler community had a huge problem marketing their wares. Far away, in Kerala, the Usha School of Athletics, set up by former sprint queen Pilavullakandi Thekkeparambil Usha, was trying to think of ways to woo sponsors. Help for both came from unexpected quarters. A bunch of students from iim, Indore, aided by leather goods maker Tata International and several self-help groups, devised a model that resolved the issues troubling the cobblers. And another lot from iim, Kozhikode, enabled the athletics school to overcome its teething troubles.

Strictly speaking, the two instances were independent endeavours of the two iims. But they give a strong whiff of the socially oriented mindset at the two institutes, both of which were set up in 1997 and are much younger than their esteemed counterparts in Ahmedabad, Bangalore, Calcutta and Lucknow. As such, one cannot help inferring that the new iims have realised that focusing on issues like community development is a better way to establish an identity for themselves. (In the Outlook-Cfore survey,...

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