He is known to have changed the rules of e-retailing whichever market he has entered. His company Amazon entered India and has stirred up the sector in such a way that even the strong home-grown players have been forced to sit up. In an exclusive interview with Arindam Mukherjee, Amazon founder and CEO Jeff Bezos says the next wave will come from mobile, the default mode of accessing the internet for the new generation. Excerpts:
Why is the world’s attention focused on India now?
Amazon’s relationship with India started 10 years ago. We came here because we could get very good talent. About a year ago, we launched Amazon India and we had high hopes and high expectations. If this interview was happening a year ago, I would have told you that I was optimistic, but today I can tell you that it is already happening.
My enthusiasm (about India) comes from the fact that we are growing very, very fast here and when something is working that well, then only we double that investment level. So...