28 October, 2020

Mobile Freebies Galore

But read the fine print before you sign up

Mobile Freebies Galore

SHORT of targets by between 30 and 50 per cent, cellular phone service operators have launched a blizzard of special schemes and discounts to lure the cautious customer.

In Delhi, market leader AirTel is offering a free connection for your spouse: subscribe, and you get an add-on AirTel SIM card; an instant saving on security charges of Rs 3,000 and activation charges of Rs 1,260. Its rival, Essar Cellphone, has three handset models on offer, at prices subsidised upto 50 per cent, and this month, new subscribers will have to pay only Rs 315 for unlimited airtime. In Bombay, Hutchison Max is giving between Rs 6,000 and Rs 9,000 worth of airtime free on particular handset models. Its competitor, BPL, too, is offering special prices on handsets with gifts like cigarette lighter-cum-car chargers thrown in.

Laments Peter Stok, marketing director, Essar Cellphone: "The market has not taken off as everybody expected. Predictions of even Coopers & Lybrand and Arthur D. Little have proved wrong." In Delhi, where operators were expecting a subscriber tally of 50,000 by March...



To read this piece, and more such stories in India's most exciting and exacting magazine, plus get access to our 25-year archives goldmine, please subscribe.

More from Shekhar Ghosh

Latest Magazine

November 02, 2020

other articles from the issue

articles from the previous issue

Other magazine section