27 January, 2021

Lending His Civilian Mite To Improve Traffic In India

Lending His Civilian Mite To Improve Traffic In India
ABUSE might flow, fists shaken, fingers pointed, but most Delhiites are resigned to the muscle-wrenching, stomach-lurching experience of their city's roads. Not Rohit Baluja though.

On December 6, 1991, Baluja made history of sorts when he managed to persuade the Registrar to formally register the Institute of Road Traffic Education (IRTE), the first citizen's initiative pitched at working with government machinery to improve traffic conditions in the country. "It took one year just to get the society registered," rues Baluja, "because the Registrar thought improving road traffic was the government's prerogative!"

The well-to-do owner of Baluja International, more popularly known as 'Baluja Shoes', needn't have bothered. Though 85,000 people in the country die annually in road accidents and 6-8 people in Delhi die every day, Baluja wasn't inspired by personal or public tragedy. Incredibly, what did move him to take the wheel of traffic reform was simply the mad, careering experience of it. "Every time I came back...



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