What is Carnatica Radio?
It’s a 24-hour exclusive online radio channel available to netizens worldwide via the Internet and mobile channels through a combination of subscriptions and advertisements.
When did the idea first strike you?
I’d thought of an exclusive Carnatic music radio for over five years. I met Radiowalla.in’s owner who was keen on a standalone Carnatic music channel online. Beta testing has been on since April and we launched it on October 30.
Don’t enough stations play classical music?
There are. Most are like jukeboxes, playing music non-stop. Our channel has direction.
What do you mean by that?
A great deal of focus and research has gone into the programming and packaging of content.
What kind of research has gone into it?
The content has been segmented based on people’s interests and activities. We are exploring the possibility of live concert broadcasts.