01 August, 2021

Kaizad Gustad

On his new film Boom

Kaizad Gustad
What is 'Boom' all about?
At heart, it's a very dark black comedy. This is a genre that hasn't been attempted in this country with any success before.

You were plagued by a number of problems?
None of them were of my making. Besides the most obvious ones, I had to deal with many unobvious ones too.

Do you think the loudly lascivious promos will go against the film?
I've had no control over the marketing and publicity. This strategy isn't helping my film one bit. The campaign I had designed was more subtle.

So it's not about cheap titillation?
No. My film is not a wall-to-wall skin carpeting. It isn't in the Jism, Khwahish genre.

Fashion meets the underworld here.
Boom is really about fashion extortion. But people decided what it is about without seeing it.

Did Salman Rushdie give a written permission for Padma Lakshmi?
No, but I met him over dinner in New York.

Did he want to play Amitabh's role?
He loved the script but couldn't accompany us because we...

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