Where does India figure in NBC's agenda?
It's our largest market in Asia. It accounts for 3 million of the 4.5 million viewers across the region.
Could you tell us if there's anything special in store for India?
Six India-specific shows produced by TV-18 will be on air by the end of 1997.
How much creative interaction will there be between NBC and TV-18?
We're developing the shows jointly. We rely on TV-18 because they know the Indian market. And we know the global trends.
Three million viewers in a year. What's NBC's USP?
We air shows that are relevant, that you can discuss in the office the next morning. So much so that Jay Leno has become a household name.
Isn't connectivity still a problem for you in India?
That's certainly an issue. Many people I met complained that they don't receive NBC. But it's being sorted out.
How crucial is feedback—to know how your audience is reacting to the programming?
We wouldn't be responsible programmers if we don't heed the viewers'...