20 October, 2020


Powertel's Net crusaders spin a Web that goes beyond cybercafes


WATCH your back. A whole new breed of part-time entrepreneurs is about to call on you. Armed with die-hard selling skills, a software package that brings you home to the global village, and a thorough knowledge of what they are selling, they are not easily put off.

In Bangalore, for Rs 25,000, Jayanthi Venkateswaran, 37, housewife and mother of two, will offer you Internet@powertel. This package, explains Devjani Pillai, 29, housewife, mother of one, gives you an Internet connection, a modem, a browser. In Mumbai, Nawaz Master, 41, mother of two, will install the software and, what's more, train you to use it. When you hand them the cheque, they pocket up to Rs 2,000 per deal.

Firing their enterprise is Powertel Boca, a Bangalore-based, one-year-old modem company, set up on an equity base of Rs 2.4 crore, with investments from Draper International, TDICI and the US-based modem maker Boca. In a unique selling strategy, this start-up has harnessed housewives to tout its modems. Says Dinesh Puri, MD: "There are a lot of...



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