21 September, 2020

'Why AAP Succeeded In Delhi Polls? Three Months Before Elections, We Read People's Mood, Fixed Issues'

The issues AAP raised struck a chord as much as with a Shaheen Bagh protestor as with someone in Dwarka, says party's national spokesperson Ajoy Kumar

'Why AAP Succeeded In Delhi Polls? Three Months Before Elections, We Read People's Mood, Fixed Issues'
outlookindia.com
2020-02-14T12:34:08+05:30

An election campaign is a mega sales pitch; more so if the product on offer has been tried by the consumer—in this case, the voter—before. As Aam Aadmi Party began planning its campaign to seek a fresh term in office, we were sure of the product. At the same time, as with every ­established brand, there is a tendency to either become complacent or get rattled by the sales pitch of the closest rival. The challenge for us was to not fall into this trap. The results—62 seats for AAP out of a total 70—more than speak for the success of our pitch and how we got there.

ALSO READ: Delhi Conquered, AAP Proves Why Water, Electricity, Education And Not Politics Of Hatred Sway People

Much before the Election Commission announced the poll schedule and the electoral bugles blared to their crescendo, we began our reality-checks. Everyone involved with the campaign...

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