20 October, 2020

Slogans, Posters, Poems: How This BJP Worker And His Team Campaign For Smriti Irani In Amethi

24-year-old Vishuv Mishra is Amethi district general secretary of the Bharatiya Janata Yuva Morcha, the BJP’s youth wing.

Photograph by Jitender Gupta
Slogans, Posters, Poems: How This BJP Worker And His Team Campaign For Smriti Irani In Amethi
outlookindia.com
2019-04-05T14:33:14+05:30

‘Ab ki baar, Amethi hamaar’—this slogan runs in Vishuv Mishra’s mind as he hits Amethi’s narrow, dusty and potholed streets. “This time ‘didi’ has to win,” says the 24-year-old Amethi district general secretary of the Bharatiya Janata Yuva Morcha (BJYM), the BJP’s youth wing. ‘Didi’ is Smriti Irani, the BJP’s candidate in the Congress stronghold. A room in Vishuv’s ancestral house, with posters and ‘Main bhi chowkidaar’ t-shirts strewn around, is the unofficial campaign war room. Vishuv’s team of local youngsters also coins catchy slogans and poems for helping Irani take on her rival, three-time MP and Congress president Rahul Gandhi.

The SC Morcha sammelan is to be held the next day, March 31, and Vishuv’s family has pitched in with a steady supply of food, lemonade and coffee made by his elder sister, a PhD from Allahabad University. “I spent a year at BHU,  felt homesick and came back. Then I completed my MA in political science from a local...

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