30 November, 2020

‘It’s An Incredibly Painful Time’

‘It’s An Incredibly Painful Time’

As COVID-19 forces businesses to rethink, our teams have plans for continuity and recovery. We want OYO to be the preferred hospitality brand for consumers in the post-Covid reality. Hygiene is going to be a key question. Our sanitised stay offerings to ensure minimal contact-based check-ins are an important step. Customers can seek both aff­ordability and flexibility. OYO Wowcher, a recently-launched initiative, offers double the value for customers, and has flexibility in the duration of redemption. Corporate firms and individuals will look at budget accommodation options that are safe and sanitised. We can expect domestic travel to boom, as restrictions continue on international travel. Pilgrimages and road trips to closer destinations will gain momentum. There will be a preference for staycations as travelers prefer independent boutique hotels, and private vacation homes. Our goal is to ensure long-term sustenance of our business. We will focus on adapting it to operate in a new normal, post-pandemic environment.




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