14 June, 2021

In God's Own Country, It's Reboot Time For Tourism Sector In Kerala

Bouncing back from odds is nothing new for Kerala. Even in these times of the Covid pandemic, the state is keeping its chin up

Photograph by V.V. Biju
In God's Own Country, It's Reboot Time For Tourism Sector In Kerala

In normal times, Ayesha Manzil in the small north Kerala coastal town of Thalassery would have been preparing to welcome its guests from across the world, flocking to enjoy the sights and sounds (and, yes, tastes) of monsoon-drenched Kerala. The luxury colonial-era structure overlooking the Arabian Sea—which hosts 700 guests annually, having drawn tourists from the UK, US, Australia et al for years—wears a deserted look now. The last two months have brought a kind of wreath down on the industry. Tourism is one sector that the pandemic has hit the most, says T.P. Moosa, who runs Ayesha Manzil.

Business came to an abrupt halt in mid-March. “We were asked to send away our guests and our operators called to say all bookings were cancelled,” says Moosa, a homestay pioneer. So what’s the new normal? Moosa says he has decided to shift the focus to domestic tourists—he hopes to accomplish that by slashing his rates—from Rs 22,500 (per room for two)—by half. By ‘domestic’, he even means those from within Kerala. His...

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