24 January, 2021

COVID-19 Good Samaritans: How A Brand Specialist 'Sells' Time To Raise Funds For Corona Treatment

Himanshu Khanna raised Rs 1.7 lakh in just two days and he has no free slots left. More importantly, he has inspired other brand managers

COVID-19 Good Samaritans: How A Brand Specialist 'Sells' Time To Raise Funds For Corona Treatment
outlookindia.com
2020-04-25T13:54:26+05:30

Time, even more than a donation of money, is the greatest gift a top professional can make. On March 31, Himanshu Khanna left a simple message on his social media accounts: “I’m open to consultation indefinitely. I’ll charge 5k/30 mins or 8k/hr for #UX/#brand/#design/#strategy consultation. 100% money to be donated to #Coronaindia funds. Please show donation receipts and I will make sure you have a slot.” It was an innovative, and indirect, approach to help the victims of the pandemic and the brand designer himself had his fingers crossed.

What happened next was unbelievable. Khanna raised Rs 1.7 lakh in just two days for corona India funds. Moreover, his small step inspired millions who started similar campaigns--raising funds by offering free consultancies. “The response has been fantastic,” says Khanna, progenitor of a new model of altruism. What’s more, he’s fully booked for the next two weeks now, and is keeping to his commitment. People inspired by Khanna include Jasjit Singh, head of product--Global at OLX Group, who...

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