21 October, 2020

'I'd Be UP's Brand Ambassador Even If Another Party Comes To Power'

Amitabh Bachchan explains why he agreed to star in the Samajwadi Party-produced promotional films showcasing Uttar Pradesh as a well-administered state.

'I'd Be UP's Brand Ambassador Even If Another Party Comes To Power'
You once described politics as "a cesspool" and, despite your friendship with some Samajwadi Party members, you've always maintained you don't want to be in politics. Why are you then doing these ad spots saying the law and order situation in Uttar Pradesh is fine?

I maintain I am not in politics. As brand ambassador for UP, appointed by an authorised body, the UP Development Council, I am promoting the state—talking about its progress, development and, in turn, inviting investment. In subsequent ads, I also quote the Central Report on Crime, which states that the overall crime rate in UP is less than in other states. This is a report from the home ministry of the country which is not run by the SP but the Congress. The ads were done to rectify a wrong belief that crime in UP is the highest in the country.

The SP reference comes in because as the party in power (it) wishes to make a statement about the state. They fund the ad. No public funds are being utilised. And nowhere is there any reference or request to the viewer to vote for the SP. These ads have...


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