Parakala Prabhakar, who had served until recently as communication advisor to former Andhra Pradesh CM and TDP supremo Nara Chandrabu Naidu, is now chairman of Telugu news channel Mahaa TV. An alumnus of JNU and London School of Economics, Finance Minister Nirmala Sitharaman's husband Prabhakar tells M.S. Shanker that he is trying to change bad trends set by some Telugu channels. Excerpts:
Why did you decide to take the plunge?
I had been watching the media closely and felt sad about the mad competition to cover politics alone at the cost of people’s issues.
What challenges do you foresee in reviving a news channel seen as close to the TDP, and a laggard among the dozen channels in the two Telugu states?
It is precisely for this reason that I opted to take over this channel and bring in some changes. Now political news will be just 30 per cent of the content; the rest will be about real people’s issues to...