20 January, 2021

How We Went About It

The whole idea was to ensure transparency in the methodology and arrive at a fair ranking

How We Went About It
The objective of the Outlook-mdra survey was to rank top 50 business schools in the country based on their performance in year 2000-01.

The B-schools were ranked based on objective data. The ranking based on perceptions was done separately. The perception survey was carried at site indiabschools.com supplemented by field visits of mdra staff to some B-schools.

For objective data, a questionnaire was sent to over 700 B-schools. Over 250 business schools responded. The validation exercise was carried out by a special team which cross-checked the data given by various management institutes from secondary sources available, field visits and also through interviews with recruiters. The institutes that gave inflated data were dropped from the survey. Some reputed institutes like imt Ghaziabad and iim Kozhikode could not be ranked as they had sent the data after the cut-off date. For objective ranking, the B-schools were evaluated against the following four broad parameters:

  • Placements
  • Academic environment
  • Industry interface...


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