Why public speaking?
It was purely accidental. I got an invite from Chennai for an hour-long talk. I was young, raw and new to public speaking, but somehow managed. That was some 10,027 hours ago.
Your 10k milestone wasn't logged at your hometown Bangalore. Disappointing?
Yes, it was, but you can't engineer these things. You talk where your invite takes you.
What's your brand marketing mantra?
My mantra is inclusiveness. Brands must not become 'exclusive' statements of intent. My bumper-sticker advice: Get inclusive, or get excluded!
Where was your favourite talk session?
In Istanbul. I spoke along with soccer legend Pele. I was very impressed at his security routine. Needless to say, his foot led his mouth, which was fun.
Are you writing a book now?
Yes, it packs some 47 different theories I own as my own in the space of branding. I contemporise in this book and hope to offer bleeding-edge stuff for the practitioner to...