04 December, 2020

Hands On The Button

He made our phones step out of our houses......now his gaze is upon old economy—agriculture

Hands On The Button
We have a confession to make. We're mobile maniacs and serial SMS-ers, who change our phones every few months (if we were rich, we'd have done it every few weeks). The bourgeois billionaire responsible for our mobile mesmerisation is Mittal, Sunil, the man who revolutionised wireless telephony in India and is the largest player in this segment. Today, several million users have become tech junkies, and millions of unexpected others have adapted to this technology like fish to water. Almost every urban and semi-urban Indian, shoemaker and plumber, rickshaw driver and vegetable vendor, carries a phone.

Thanks partially to Mittal and his Bharti (Airtel) group, which embarked on the reforms path to become a part of the global village in 1991 and is transforming into one of its critical epicentres. We're connected like never before. Everything happens at the click of a button (remember the "bas button dabao" campaign?)—either on the mouse or fancy mobiles. With apologies to futurist Alvin Toffler, we live in a nanosecond world. A virtual world,...


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