21 October, 2020

Gentleman, Plan B In Action

We were looking to plug the gap for feature magazines, and provide something for the affluent, educated urban male audience

Apoorva Salkade
Gentleman, Plan B In Action
outlookindia.com
-0001-11-30T00:00:00+05:53

First, the obvious. When I founded Sterling Newspapers Pvt Ltd in 1980, the world was a very different place: no satellite TV, no inter­net, no mobile phones and certainly no apps. But there was a frisson of excitement that ran through journalism like an electric current. The Emergency had been lifted only three years ago. The first non-Congress government had collapsed. Indira Gandhi was back as prime minister. The next decade would be the most turbulent in contemporary Indian history: the Khalistani insurgency in Punjab, Indira Gandhi’s assassination, the beginning of Pakistan-sponsoredterrorism in Jammu & Kashmir and the arrival of V.P. Singh’s Mandal politics, which continues to cast its shadow even today, after so many years.

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