23 October, 2020

Freewheeling Melody

Shirley Setia, Musician of the Year

Freewheeling Melody

“Singing was never a career choice for me. In fact, until four years ago, I never sang on a public platform. My interaction with music was limited to humming along to pop songs, something friends and family always enjoyed and encouraged. While growing up in New Zealand, the only way I had access to music was through the internet. A huge part of my career flowed from social media. What started as an amateur recording, sitting in my pyjamas signing Tum hi ho, became a viral video.  I uploaded it at 1:00 a.m. and went to bed without expecting it to go viral or thinking of music as a full-time profession.

My dad is an entrepreneur while my mom is a homemaker and an interior designer. No one in my family had even the remotest association with music. But social media is a strange thing. A month or two after my first video, relatives back in India started tagging me in posts on Facebook. That was my first lesson in social media and how, sometimes, you simply cannot control it.

My journey as a singer is different from that of most within Bollywood. A...



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