20 January, 2021

Footaging It Fleetly

The success of ANI, a video news provider, is spawning many me-toos

Jitender Gupta
Footaging It Fleetly

At the Aam Aadmi Party’s (AAP) office in Delhi last week, from among the phalanxed mikes and cameras drawn there by its stupendous performance in the ass­embly elections, guess the first one Prashant Bhushan spoke into. It was almost natural, given its omnipresence, but you couldn’t guess: for, beh­ind the delivery of your daily TV dose—indeed, the very ubiquity of television news—has been a relatively anonymous entity: Asia News Inter­national (ANI). For those who know, the agency has a multiplier eff­ect, the ability to spread the word—fast. Doordarshan, BBC, Reuters, many other foreign and local channels and services have fed off ANI’s footage for over two decades now.

Besides the power of  dispersal, the agency has amazing reach, adding to marketability. News breaks from the hinterland, a minister blundering or playing the boor somewhere he doesn’t expect to be seen, village-level protests: ANI has a reputation for being where no other TV news agency has set its tripod. It has an impressive rec­ord of...



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