25 October, 2020

Flipkart: Flipping An Apple Cart

Flipkart introduced the country to a new way of ­shopping­. A few taps on the mobile is all it takes.

Photograph by Getty Images
Flipkart: Flipping An Apple Cart
outlookindia.com
2018-08-11T13:45:40+05:30

As India turns 71 next week, Outlook zeroed in on 21 individuals who have made a lasting impression on this country – for both good and bad – so far in the 21 st century. And we got 21 equally important personalities to write on the 21 individuals we chose.

In this column, economic analyst Pranjal Sharma writes on Flipkart and its co-foundet Sachin Bansal. " From try, touch and taste to only a few taps on a mobile, Sachin and Flipkart introduced a new way of shopping and delivery to the country," says Sharma.

 

In 2007, when Sachin and Binny Bansal founded Flipkart, the world was looking the other way. They had left Amazon to experiment with online sales—then a novel and risky concept. The attention that year was on Walmart’s venture with Sunil Mittal’s Bharti Group. The entry of the world’s largest retail company into India in partnership with a celebrated industry leader made global headlines. Soon business media, policy makers and corporate captains were...

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