27 February, 2021

Everyone's Called To The Buffet

Gift a loved one the joy of feeding poor kids or buying spectacles for someone at a home for the aged

Everyone's Called To The Buffet
"It was exasperating," recalls Murali Krishnan, a Chennai-based software engineer. Keen to give his father a meaningful birthday gift, he had scoured numerous stores, but found nothing that reflected his feelings. He then came across True Gifts, a novel gift store where he got something that touched not just his father’s heart but others’ lives as well.

At True Gifts—part of the Bhoomika Trust formed after the Gujarat earthquake in 2001—the gift money is given to an NGO of your choice and you get a voucher that can be presented as a gift. Bhoomika Trust follows up with that NGO to ensure proper use of your money and updates you about it three weeks later. "Bhoomika’s strength lies in linking NGOs, businesses, community-based groups and government," informs programme manager Latha Subramaniam.

Murali’s gift helped meet a month’s expenses of a resident of Adaikalam, a home for mentally ill women, and provide cots and spectacles to the inmates of a residential centre for the aged destitute. "This is your best-ever birthday gift to me," remarked his father....

In this article:

More from Harsh Kabra

Latest Magazine

March 08, 2021

other articles from the issue

articles from the previous issue

Other magazine section