02 December, 2020

Lockdown Locha: Salman, Akshay's Eid Releases On Hold As Filmmakers Take The OTT Route

As movies release directly on streaming platforms like Amazon Prime, Netflix, theatre owners like INOX, PVR seethe and threaten ‘retributive’ measures

Hit Hiatus
Akshay Kumar in Laxmmi Bomb (left) and Kapil Dev’s biopic ’83
Lockdown Locha: Salman, Akshay's Eid Releases On Hold As Filmmakers Take The OTT Route

The week around Eid ul-Fitr is a carnival for multiplexes teeming with movie buffs united by their shared love for Salman Khan. Undeterred by an overnight hike in ticket prices, they wait for their turn to see their beloved Bhai—as the 54-year-old star is known among his die-hard admirers—unleash magic yet again on the big screen.

But as fate would have it, there is no activity at all now, let alone celebrations, at multiplexes, just a deathly silence. Reeling under the impact of extended lockdowns, theatres across the country have been wearing a desolate look shorn of glitz for more than two-and-a-half months. Worse still, there are no signs of things looking up anytime soon.

This unexpected twist was not there in the original B-town script until March this year when everything looked hunky-dory on the business front. With Akshay Kumar setting up a clash of titans by opting for an Eid release of his eagerly-awaited Laxmmi Bomb on May 22 alongside Salman’s Radhe: Your Most Wanted Bhai, multiplex owners seemed to be in for a double...



To read this piece, and more such stories in India's most exciting and exacting magazine, plus get access to our 25-year archives goldmine, please subscribe.

More from Giridhar Jha

Latest Magazine

December 07, 2020

other articles from the issue

articles from the previous issue

Other magazine section