25 October, 2020

Dream Team

Co-branding adds fizz to HSSH, and tinseltown

Dream Team
outlookindia.com
-0001-11-30T00:00:00+05:53

He doesn’t make thrillers, yet holds all in suspense. Rajshri’s Sooraj R. Barjatya Hum Saath Saath Hain (hssh) will hit theatres (and expectedly paydirt) worldwide on November 5. Diwali, which normally sets off fireworks on the big screen, will this year see modest releases like the Ramgopal Varma-produced Shool, the Ajay Devgan-starrer Gair and Nagesh Kukunoor’s Rockford. Clearly, when a Barjatya film happens, others keep away. Even Sunny Deol’s Dillagi, scheduled for Diwali, will now be released on November 19. Despite such wariness, the industry fervently awaits a repeat of the Hum Apke Hain Kaun (hahk) success story.

According to trade analyst Amod Mehra, hssh, it’s hoped, will double the success (and turnover) of hahk, Indian film industry’s all-time winner that grossed Rs 100 crore. Since this followed his smash hit Maine Pyar Kiya, expectations of a hat trick are inevitable. The run-up to the latest Rajshri fare is typical Barjatya, so atypical of Bollywood.
The hssh tableau will be overcast with stars - Salman paired with Sonali,...

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