25 October, 2020

Copy Cataclysm

Where there's fashion, there's plagiarism. Trouble is, it's begun affecting designer bottomlines.

Copy Cataclysm
Everything designer J.J. Valaya hires a new tailor or craftsman for his factory, he ensures that s/he signs a bond that clearly states leaking design information would lead to legal action. Valaya learnt it the hard way. A few years ago, he had to sack almost 50 per cent of his work force in order to control pilfering of original Valaya designs to counterfeiters. "A boom in the Indian apparel retail market has seen a parallel increase in counterfeiting activity," says Valaya, who earlier this year introduced a diasun hologram to differentiate an original Valaya from a fake.

Satya Paul—a 20-year-old design house renowned for exclusive, high-end designer saris—too has taken similar recourse. The brand's original creations carry a registered stamp. But despite conducting raids, registering their designs and filing lawsuits, copycats continue to pilfer their designs at will.

Where there is fashion, plagiarism isn't known to be far behind. What is alarming is the perceptible rise in fakers in...


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