24 September, 2020

Close Calls Diary

Editor Ruben Banerjee's diary on how an opportunity to work with Outlook finally presented itself when he was least expecting it.

Close Calls Diary
outlookindia.com
2018-11-02T11:44:24+05:30
Outlook, what?

The first time I heard the name of Outlook I almost yakked. What kind of name is that, I wondered. It was 1995 and a former colleague called to sound me out on whether I would be interested in a job with a new magazine. One of his senior editors came on the line and tried explaining the virtues of their new product. But I wasn’t too impressed. As a state correspondent of India Today, I had grown accustomed to the brand and the instant recognition that the top-selling magazine then commanded alongside the semblance of job security it guaranteed. The phone call did not stretch. I wasn’t too convinced that a periodical with a seemingly inconsequential name such as ‘outlook’ had any future. That its top editor was someone who had been associated with a smutty magazine called Debonair gave me hardly any confidence. Job offers for anyone is a welcome development. But I was happy to let go of this offer without...

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