- Google decides the advertising rates for different publications by its own metrics.
- The company, a mass aggregator, does not pay publishers directly for content created.
- Google, without a ‘permanent establishment’ in India, is still battling tax authorities.
- Publishers have complained about the Chrome ad-filter, which will block advertisements it deems intrusive from February.
- Concerns over search manipulation have led to the European Union cracking down on the web giant.
“Currently, the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users.”
Google co-founders Sergey Brin and Larry Page wrote those words—evergreen and prescient—20 years ago and 12,383 km away. People today could find it a tad ironic that the...