19 April, 2021

Click G For Media Monopoly

With many teeth in the information dissemination pie, Google has popped up as the new Big Media—without really creating any ‘content’

Illustration by Sajith Kumar
Click G For Media Monopoly
outlookindia.com
2018-01-16T12:35:00+05:30

Google Games

  • Google decides the advertising rates for different publications by its own metrics.
  • The company, a mass aggregator, does not pay publishers directly for content created.
  • Google, without a ‘permanent ­establishment’ in India, is still ­battling tax authorities.
  • Publishers have complained about the Chrome ad-filter, which will block advertisements it deems intrusive from February.
  • Concerns over search manipulation have led to the European Union cracking down on the web giant.

***

“Currently, the predominant business model for ­commercial search engines is advertising. The goals of the advertising business model do not always ­correspond to providing quality search to users.”

Google co-founders Sergey Brin and Larry Page wrote those words—evergreen and prescient—20 years ago and 12,383 km away. People today could find it a tad ironic that the...

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