28 October, 2020

Cinematic Shift

Cinematic Shift
In 12 days each May, the content and direction of world cinema shifts a little. These are the fevered days of the 'Festival de Cannes'. Every movement means millions in on-going business. So, factors worth countless millions are out of the bottle at the end of this celebration of cinema by the Mediterranean, the 58th in 2005. Cannes is the most important annual event in world cinema, rivalled only by the Oscars. But Cannes lasts 12 days, not just an evening. It's worldwide, not US-centric. It's worth more money. The 58th edition that closed May 22 saw business signed or initialled estimated at $1.5 bn.

Once upon a time (and upon its pebbled beach), Cannes gave meaning to the word 'topless' before the California bars caught on. The seriousness of the fest business put the clothes back on the starlets. Today, such initiatives have been banished to the routines of the hotels (10,000 rooms on the Croisette and other seafront boulevards, yet there's a battle for every room). Though, this year,...



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