24 September, 2020

Chettiar Band, AVM To FM

A money-lending community, once in decline, picks itself up slowly but surely

Namas Bhojani
Chettiar Band, AVM To FM
outlookindia.com
-0001-11-30T00:00:00+05:53

Quiet, Pragmatic

  • Secrecy: They say Freemasons are more open than Chettiars, highlighting their secretiveness
  • Practical: Since the decline of Chettiars in business, many are taking up salaried jobs
  • Traditional: Are educated, keep a low profile, have a quiet elegance. Families meet in their huge village mansions for family functions.
  • Land all-important: Traumatised by their forefathers’ loss of huge land holdings abroad, they now own lots of land and plantations in India
  • Women out: Chettiar women rarely join family businesses but focus on the families’ cultural and philanthropic initiatives

***

V. Nagappan, director of the Madras Stock Exchange, recounts how his father Vellaippan Chettiar, a trader, reacted when he asked him for Rs 25,000—this was in the 1980s—for enrolling in an MBA course. “A course?” his father had...

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