20 October, 2020

Cheese? Don’t Say It

Posing is passe. Candid’s where wedding photos are going.

Cheese? Don’t Say It
outlookindia.com
-0001-11-30T00:00:00+05:53

Stuffy poses, tight smiles, staged backdrops.... Wedding photographs were once just that. Enter unexpected, lively shots, offbeat, natural frames, comical, intimate moments captured on camera in real time, and the world of wedding photography has changed. In today’s brand of popular ‘candid’ photography, real and offguard moments sell, endorsed by a savvy, budding tribe of shutterbugs experimenting with fresh ways to freeze our Kodak moment.

For Delhi-based Ritika Singh, photography happened just by chance. A friend approached her for a wedding and she clicked a few pictures. Then, through word of mouth, it became her profession. “Couples who choose candid photography are more demanding,” she points out. Sure, they are ready to spend more money, but also want to get their money’s worth, even if that means trawling through photo galleries on blogs and social networks to find a photographer with an eye for the usually unseen wedding moments. Calcutta-based Sulekha treasures the unusual photographs Diptish Prakrit produced of her wedding...

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