28 October, 2020

Cheap Thrills

Prices of everything from soaps to ACs to bikes is crashing. Is everything alright?

Tribhuvan Tiwari
Cheap Thrills
outlookindia.com
-0001-11-30T00:00:00+05:53
You may feel jealous of Rohit Jain, 35, who runs a travel agency in Delhi with his brother. He is always smiling. Business is good, but that's not the only reason he is gleeful. Of late, he has found that his income allows him to buy a lot of things. His Maruti car loan EMI is only Rs 3,000; he's recently bought his first AC and a good brand too, for Rs 10,000. Meanwhile, his wife as well as her friends have stocked up on shampoo bottles and detergents. Apparently, they're available now at half price.

Rohit knows this has something to do with the economic growth. The latest numbers are a jaw-dropping 10.4 per cent for Q3, which brings the average GDP growth to 8.2 per cent in 2002-03. But he wonders how the companies can manage to cut prices so hugely every year. He knows that they have to either sell many more units or their profit margins would get squeezed. With such good growth, many more Indians would have turned vigorous buyers. But then, he tells his wife, perhaps these companies were taking them for a ride. Why should a kilo of good detergent cost more than Rs...
unsub

THIS ARTICLE IS PRICELESS...

To read this piece, and more such stories in India's most exciting and exacting magazine, plus get access to our 25-year archives goldmine, please subscribe.


More from Charubala Annuncio


Latest Magazine

November 02, 2020
content

other articles from the issue

articles from the previous issue

Other magazine section