20 October, 2020

Charlie Parker's Licence To Quill

Next time round, don't write off that wandering instrument as just another writing stick. Pens are big business now and pen-pushing a whole new art. Liberalisation and literacy are only helping the cause.

Jitender Gupta
Charlie Parker's Licence To Quill
This year the Big B, even without kbc, has had a lot to smile about. So have his star-struck fans who have rushed out to buy a part of Amitabh for Rs 199. For those who didn't get the deal, it is the Parker Beta Pen (a limited edition signature series) imprinted with Amitabh Bachchan's photo and autograph that we are talking about.

While some say the lucky charm that has gotten the Big B riding high on his brandwagon is his white goatee, others mutter that the rumoured Rs 5 crore endorsement from Parker must have helped him sign cheques to write off long-standing debts—smoothly. But for the higher-rolling ballpen industry, Bachchan has only been the latest in their star cast. And like every other blockbuster in India, filmstars as models in pen commercials feature in almost every newspaper, cinema, television, paper and magazine in India.

Papermate, America's largest selling ballpen, has been clutched for the cameras by mover and shaker Shekhar Suman. Sachin between matches and deals has made time and money on Add Gel. Javed Akhtar has used penmanship as a...


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