Launched in 2008 as Foodiebay, to know which restaurant was serving what in Delhi-NCR, Zomato got its name in 2010. By 2015, it created the biggest restaurant menu library and got into home delivery, bridging eatery and customer.
It was just another messaging app in 2009-10. But it was to become an unstoppable social phenomenon. All of 200 millions Indians now—big family groups, old school networks, virtual chaupals—sharing jokes, pics, videos, docs...and fake news.
No other 12-digit...