21 October, 2020

‘Truth Is No Influencer Has Any Influence’

‘Truth Is No Influencer Has Any Influence’

Journalist, author food critic Vir Sanghvi tells Lachmi Deb Roy how the reviewing scene has changed with the arrival of the influencers. Excerpts:

How much has the food scene changed?

In the old days when we wrote reviews for restaurants, we did it for free. Influencer marketing now means that restaurants have to pay agencies that hire influencers. So, in terms of marketing, the biggest difference is cost. What was free to restaurants is now expensive. Also, in terms of relationships, restaurants don’t know these bloggers and influencers. They go to agencies. That is the biggest difference.

What is the credential needed to be food writer?

What credential do you really need to be a food writer? What happened in the olden days is that if you are a food writer, who didn’t know anything about food, then they wouldn’t read your article. And then the papers wouldn’t offer you columns. But this is much more difficult to do with bloggers and...



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