19 April, 2021

From Tamil Delicacies To Paneer Butter Masala -- This 'Village Cooking Channel' Has Taken YouTube By Storm

Within two years, the YouTube channel has more than 16 lakh subscribers and at least 15 lakh daily viewers. It fetches a monthly revenue of 4 lakh to a group of six Tamil farmers

Village Cooking Channel
1.6 million subscribers at the last count
From Tamil Delicacies To Paneer Butter Masala -- This 'Village Cooking Channel' Has Taken YouTube By Storm
outlookindia.com
2020-05-14T13:40:15+05:30
  • Location Chinnaveera-mangalam village in the Pudukottai district of Tamil Nadu
  • Team members Subramanian, Murugesan, Ayyanaar, Tamilselvan, Muthumanikam and the master cook Periyathambi (all farmers first)
  • Specialty Traditional village food, cooked in the open fields using natural ing­redients like cold- pressed oil, hand-ground paste and wood fire for cooking
  • Humane touch They cook enough to be shared by an entire village, a home for the poor

***

Say Chinnaveeramangalam village and people may simply purse their lips and shake their heads. But mention ‘Village Cooking Channel’ and the res­ponse will be more enthusiastic, even lip-smacking, from more than 16 lakh eager and hungry mouths to be precise. What started as a small cooking experiment in this small village near Aranthangi town in Pudukottai district of Tamil Nadu has taken the internet by storm. A group of six farmers from...

More from G.C. Shekhar


Latest Magazine

April 26, 2021
content

other articles from the issue

articles from the previous issue

Other magazine section