21 October, 2020

Britannica Goes Asian

An unprecedented initiative will result in a South Asian edition

Britannica Goes Asian
India isn't moving to the centre of the Encyclopaedia Britannica universe. It never will. But amazingly, for the venerable, 231-year-old institution, the Indian subcontinent— indeed the entire south Asian region— is on the way to becoming a crucial hub of growth in the first few years of the new millennium. In the Britannica pipeline there is a revised 40-volume print set, scheduled for publication by the end of 2001 following a three-year exercise which will result in a completely new multi-volume print set dedicated exclusively to south Asia, a special millennial volume containing essays on the region and, last but not least, a students' Britannica customised for south Asia. This initiative is unprecedented for the hallowed Britannica.

"Our board of directors," says Dale H. Hoiberg, editor and vice-president of Encyclopaedia Britannica, "has always had a keen interest in south Asia. We are extremely bullish about the region's potential, in terms of both the print and the electronic markets." And why not? Encyclopaedia Britannica sold over 1,000 sets in India...



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