20 September, 2020

Branded And Second-Handed

It isn’t exactly bustling, there’s an e-haat for pre-used (or pre-loved) uber-luxe brands

Branded And Second-Handed

Anvita Mehra, the founder of Confidential Couture in Delhi, was studying in England in 2009 when the idea of a revolving closet, complete with pre-owned luxury frills, piqued her curiosity. “I’ve always been a big fan of uber-luxe brands, so I started researching on how to make premium makes more accessible and affordable in India,” she says. Now, her online outlet, set up in June 2014, offers an extrava­gance of brands extravagant—Cha­nel, Dolce and Gabbana, Fendi, Moschino, Bottega Veneta or even Michael Kors—in the ‘Never Been Used’, ‘Gently Used’ and ‘Fairly Used’ categories. Before shipping, Confide­ntial Couture ensures thorough product authentication and clearing. “The res­ponse has been phenomenal,” says Anvita. “Initially, we used to get five orders a week; now, there are about 12. And we get some 20 enquiries daily from people who want to put up items for selling.”

In an aspirational society, there are those who want to own the finest without cutting too big...



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