24 November, 2020

Bliss Krieg

The live-for-today urban Indian is in the material whirl of malls, mobiles and multiplexes. And he is gasping for more.

Photo collage by Bishwadeep Moitra
Bliss Krieg
Ambling through aisles lined with desires on display, the couple's eye catches products for their teeth. Fusses she in faint frustration: "I don't like the colour of my toothbrush." Picking up three variously psychedelic-hued tooth-cleaning tools, she then coos confusion over choice: "Which one of these should I take?" He smiles, decides to colour her mornings: "What's to think about, darling? Take all three. One for each loo at home..."

Buying this, that, and a lot more, the thirtysomething couple seems to have figured out, is little price to pay for happiness. So, they proceed in further pursuit, and purchase, of pleasure. Taking the lift crowded with others like them, to be elevated to higher levels of readymade rapture in Delhi suburb Gurgaon's five-storeyed City Centre, a megamall chock-a-block with shops, restaurants, discos, pubs and movie theatres. Here, on a two-kilometre stretch on the Mehrauli-Gurgaon Road, three malls, many cineplexes, a shopping arcade, a restaurant complex, scores of bars and nightclubs better each other at delivering the goods. To insatiable...


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