24 October, 2020

Bibliofile

How or why did a little-known publisher of dry, scholarly books—Academic Foundation—hit the blurb jackpot recently?

Bibliofile
outlookindia.com
-0001-11-30T00:00:00+05:53
Blurb It All Out
With jacket blurbs now becoming almost mandatory here, established authors have a hard time fending off aspiring authors and their equally pushy publishers. But a little-known publisher of dry, scholarly books—Academic Foundation—hit the blurb jackpot recently. It received prompt and glowing responses from each of the nine top-notch economists, foreign policy experts and authors they approached: Sunil Khilnani, Fareed Zakaria, Bimal Jalan, Jagdish Bhagwati, N.R. Narayana Murthy, Ashley Tellis, Y.V. Reddy, Martin Feldstein and K. Subrahmanyam. And all of them gushing: "superbly crafted", "one of the bright lights of India", "unique". The book? Strategic Consequences of India's Economic Performance, a collection of academic essays and media columns by the PM's media advisor, Sanjaya Baru.


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