27 September, 2020

Badi Bombat!

The significant other of the Indian cinema, seductress, moll...

Badi Bombat!

The more things change, the more they remain the same. Just before the release of their much-awaited movie Agneepath in January 2012, Dharma Productions resorted to an old-new gimmick. After the “first look” promo came the teaser of the now-famous item number, Chikni Chameli.

A red drape carves the silhouette of a woman standing sinuously with hands raised. The legend Chikni Chameli is flashed on the screen and the drape lifts away from her body in a choreographed movement. First, a close-up of her midriff, a long shot of her half-exposed body, and then the cover lifts completely and you have Katrina Kaif and her pelvic thrust—the teaser ends with the film’s name. Katrina, though one of the leading female stars of this decade, isn’t the film’s heroine or even a significant character in the film.

The art of selling the film by advertising its lustier fare is not exactly new. Posters announcing new plays in the 1920s often screamed out the presence of “gori missein”,...



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