12 April, 2021

B For Buffett, B For Bansal

The meteoric rise of the Bansals in India’s e-commerce market

Tribhuvan Tiwari
B For Buffett, B For Bansal

The recent merger of Messrs Bansal & Bansal (of Flipkart) with Mr Bansal (of Myntra) has created a Bansal Business of Brobdingnagian proportions. Add to that the Bansal who founded Snapdeal and the Bansal behind Lenskart and apparently 85 per cent of India’s e-commerce market is now with the Bansal Brigade.

Naturally, this begs the question, ‘Inki mummy ne doodh mein Bournvita milaya tha ya koi secret potion?’ Did they simply fall into a cauldron of extra-potent arhar dal which gave them superpowers beyond ordinary oily-haired businessmen? We shall wait for researchers from Sweden to produce a highly unreadable scientific report on this subject of vast and urgent national interest.

Meanwhile, the editor of Outlook has requested me to write this article off the top of my head, based on nothing but sweeping generalisations. Such a piece can be safely written only by a person bearing the ‘Bansal’ surname. Hence I take up the gauntlet on behalf of all my bania brethren and sistren.

First of all, let me say,...

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