15 June, 2021

Ashish N. Soni

The minimalist fashion designer is conquering new grounds. A cellphone brand is his inspiration for the upcoming WIFW

Ashish N. Soni
You’re participating in the New York Fashion Week again?
Yes. My second ramp show there.

Which collection are you showing?
It will be my Spring-Summer ’07 line inspired by the Viennese art movement.

And it has...
Lots of white, unusual drapes, controlled volume; the look is toned-down, faded.

Are you an avid art collector?
I’m fond of art. F.N. Souza is among my favourite painters. I also like other new and upcoming artists.

Last time you gave a sexy yoga kit to the NY press. What’s in the goody bag this time?
A pretty jewellery box covered with a dull gold fabric. It has been designed by Sunil Sethi who is a buyer for Selfridges and Marks & Spencer.

Oh, so you’re doling out jewellery this time?
No. It will have a small idol of goddess Laxmi and a note on her. The idea is to represent Indian craft and way of life. There’ll also be a shawl and some more knick-knacks.

What about your collection for the WIFW?
I’ve done a line exclusively for Nokia, the...

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