15 June, 2021

Ashish N. Soni

The minimalist fashion designer is conquering new grounds. A cellphone brand is his inspiration for the upcoming WIFW

Ashish N. Soni
outlookindia.com
-0001-11-30T00:00:00+05:53
You’re participating in the New York Fashion Week again?
Yes. My second ramp show there.

Which collection are you showing?
It will be my Spring-Summer ’07 line inspired by the Viennese art movement.

And it has...
Lots of white, unusual drapes, controlled volume; the look is toned-down, faded.

Are you an avid art collector?
I’m fond of art. F.N. Souza is among my favourite painters. I also like other new and upcoming artists.

Last time you gave a sexy yoga kit to the NY press. What’s in the goody bag this time?
A pretty jewellery box covered with a dull gold fabric. It has been designed by Sunil Sethi who is a buyer for Selfridges and Marks & Spencer.

Oh, so you’re doling out jewellery this time?
No. It will have a small idol of goddess Laxmi and a note on her. The idea is to represent Indian craft and way of life. There’ll also be a shawl and some more knick-knacks.

What about your collection for the WIFW?
I’ve done a line exclusively for Nokia, the...

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