02 March, 2021

Ashish N. Soni

All set for the prestigious Olympus Fashion Week, New York. Here’s what it took to get there.

Ashish N. Soni
Are you nervous?
No. I have so much support and encouragement.

What is the most prized garment in your collection?
The Gujarati jacket. It blends the ethos of real India with high fashion.

How did you clinch the deal?
My LIFW '05 collection did it for me.

And how did you impress the tourism minister to sponsor you?
I prepared a presentation through which I highlighted the potential of this opportunity to market India as an international travel destination.

Will NYC have time for Gujarati jackets?
The West has never been so crazy about India since the much celebrated Festivals of India in the '80s and early '90s.

Who all are your sponsors?
Apart from the ministry of tourism, the co-sponsors are Liberty Footwear, Dream-a New Hotel by Vikram Chatwal, Air India and NDTV.

Is this a brand new collection?
No. I have just edited, reconstituted and styled better my lifw '05 collection.

What's next?
A stall at London Fashion Week, a show at the Paris Fashion Week...

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