26 October, 2020

Arriving...Madras Male

Unlike the Punjabi munda, the small-town southie doesn't wear machismo on his sleeve. But deep down lurks the same old male instinct.

Arriving...Madras Male
Is it the idlis? The whole dosa-sambar-filter kaapi - puttu - kadala - thing? Why are South Indian men different? Maybe it's the names—Dibin, Saji, Joji, Baby, Xylophone, Ponnazhagan, Venkateswarulu or Nalagaama Raju. They do not, admittedly, trip off the tongue quickly, alluringly.

Or maybe, as Sidin Sunny Vadukut, 28, MBA from IIM, Ahmedabad, and "hardcore, religious retreat-going Mallu Roman Catholic", puts it: it could be because most small-town South Indian men are likely to have studied in boys-only schools and colleges. The universal truth remains—South Indian men are quite unlike their fellowmen north of the Vindhyas.

Like the biggest Hindi blockbuster of '07, Om Shanti Om, it is easy to label the entire clan 'Madrasi'. There, Shahrukh wiggles his hips exclaiming: "You shotgun, me quickgun Murugun. Na rrumba na nilay raki atti patti katti muniyadaar, muniyadaar yennada rascala...MIND IT!!!!"

As Harish Bijoor, 44, Bangalore-based brand consultant, strategic thinker and proud South Indian, says: "That...


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