30 October, 2020

Ann-Sophie Mayr

The international head of Swarovski Crystal Society on their water school charity project

Ann-Sophie Mayr

From crystals to management of water resources. How come?

Forty per cent of electricity required to make our crystals comes from hydel power. It’s time to give something back to nature.
Tell us about the Swarovski Water Schools?

We educate children living around the catchment areas of major river systems across the world on water conservation so as to become agents of change in their communities.
What is your project all about?

It began with the ‘Endangered Wildlife’ trilogy in China in ’08, then in Uganda, and has entered its final phase in India this year with the ‘Living Ganges’ theme.

What is the focus of Living Ganges?

In collaboration with the WWF, it aims at the equitable distribution of water resources to the Keoladeo National Park in Bharatpur, Rajasthan, and the surrounding farming communities.

How are the funds raised for the project?




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