Juggernaut came to the Indian market as the first ever electronic publishing house (available both on Android and iOS); a place for book-lovers to browse, preview, buy and gift titles handpicked by the ex-Penguin Random House publisher Chikki Sarkar, all accessible on one’s smartphone.
Its claim to fame was, of course, its ‘first-ever’ move, and its ‘Indianness’ and inclusiveness of choice. From in-the-loo short stories to long commutes, Juggernaut is made keeping in mind the attention span of an average reader on a small device. Sarkar has also managed to create a new category in literature—one of ‘phone length’. The app’s clean interface helps, and so does the easy find bar, the trending, and the selection based on...