25 October, 2020

Amrish Kumar

Acclaimed fashion designer Ritu Kumar's son takes over the mantle from his mother

Amrish Kumar
How is it being known as Ritu Kumar’s son?

Quite useful for those who aren’t good with names. Expectations are ever present.

How different are your design sensibilities?

More minimalist and shape-oriented. It leads to the occasional silence in the room.

Tell us about your debut at the WIFW.

It was a bit unnerving being spoken of as the presenter of the collection and sufficiently embarrassing to get on the ramp.

Where are you going to take the brand?

We’re consciously developing forward-looking lines, launching a fragrance and focusing on handbags/accessories.

You must be the only designer with an MBA.

Aside from my training and experience in other industries, I’m a representative of today’s aspirations which adds a lot to the brand.

Who are your major Indian competitors?

In the high-end market, there are other designers and specialised retailers. For LABEL, it’s international brands (Mango etc), local designers and new local brands. The traditional casual market...



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