21 September, 2020

A Whiff Of Vogue

Wasn't exactly Paris, though the influence was. Even so, the West liked what it saw on the Indian ramps this season. Verdict? Sold.

Abhijit Bhatlekar
A Whiff Of Vogue
outlookindia.com
-0001-11-30T00:00:00+05:53
The most insightful comment on the Indian fashion weeks came, unwittingly, from a well-known Hindi journalist. Sitting in on Manish Arora's collection during the Wills India Fashion Week, she said it reminded her of her village in UP. "Women living in jhopdis would often wear such garments...patch after colourful patch lovingly stitched with swathes of silver and gold gota."

One couldn't be sure whether the lady's statement was laced with sarcasm or tinged with nostalgia, but it did reflect how fashion continues to be an entity conceptually elusive to a majority of Indians.

Not that it is deterring organisers of fashion weeks, whether Lakme's or Wills India's. Far from it, they are capitalising on a rich and aspirational middle class and an international market high on ethnic chic. And judging by the success of the twin fashion weeks, despite the much-publicised split, they seem to be on the right track.

The LFW managed to get some half-a-dozen buyers including Saks Fifth Avenue, New...
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