20 January, 2021

A Renewed Blitz

The once racy tabloid revamps with a tie-up with the 'Daily Mirror'

A Renewed Blitz
outlookindia.com
-0001-11-30T00:00:00+05:53

JUST when everybody was ready to write Russi Karanjia of the Blitz off and into the obit pages, he leapt back into life. The strike rate for the 55-year-old publication is the same. Sometimes down, never out, but always talked about.

"The USP of Blitz was its explicit political stand with a bias for the underdog as seen in its support of the railway and textile strikes and its unambiguous language. It also managed exclusives—interviews with international leaders like Khruschev, Chou en Lai, Fidel Castro and Nasser," reminisces P. Sainath, former deputy editor, Blitz . As much a newsmaker as a newspaper, Blitz hit a green patch in the '70s, a lean patch in the late '80s and now shows signs of an 'I-mean-business' streak.

This time, however, the man holding the strings is not Russi, but managing director, publisher and son-in-law Karl Mehta. "The very thought of trying to fit into Russi Karanjia's shoes is awesome. But I think it is time to make it a refreshingly different product," says Mehta.

Hitting the stands in the...

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